Improving Digital Performance

Improving Digital Performance: How Business In Lancashire Can Benefit From Funded Support

Are you a small or medium sized enterprise (SME) based in Lancashire trading business-to-business (B2B)?  Then you could be eligible for help from the Digital First ERDF project.

Phil Parramore, GuideDotYou’s founder, benefited from our services earlier this year and he has kindly invited us to share with you, some information about Digital First and how it can benefit small and medium sized businesses in the region.  Phil says: “The professional way that Digital First captured my digital problems, challenges and requirements was second to none.  I fully recommend businesses have an initial chat with the team to see whether and how they may benefit from the funding.”

 

About the Digital First ERDF project

Digital First is a fully-funded ERDF project delivered by the University of Central Lancashire’s (UCLan) Innovation Lab team. Based in the Media Factory on UCLan’s Preston Campus, the team work with small and medium sized enterprises (SMEs) that trade business-to-business (B2B) in Lancashire, to help them improve their understanding of digital technologies and how they can use these to:

  • reach more customers and grow your business
  • make business processes more efficient
  • create jobs within the region.

 

We are a down-to-earth and approachable multidisciplinary team of ‘techies’ and marketing communications specialists who won’t bamboozle you with ‘techy talk’ and jargon.

How your business can benefit

Research indicates that when SMEs embrace digital technologies they:

  • become more efficient
  • grow faster
  • export more
  • create more jobs

 

Yet too many businesses still aren’t using the technologies available to them to achieve these outcomes. That’s where Digital First can help.

 

How we helped GuideDotYou

Phil came to us because he had two websites (a business website and a business blog) that were developed on different platforms (not the oil rig variety – it’s techy talk for the software systems used to build the websites). Phil wanted to combine these into one, easy to use website that would work across multiple devices (desktop PCs, mobile phones, tablets). So that’s what we did. As a result, Phil can operate more efficiently. With just one login for his website he can update all his online business information, including his blog, quickly and easily whilst his customers benefit from having all relevant information in one place.

 

 

 

How we help B2B businesses in Lancashire

We offer both consultancy and practical support. Some examples of how we have helped eligible businesses to date include:

 

  • Improved web presence
  • Social media advice and support
  • SEO assessments and reports
  • Camera drone photography
  • Promotional videos
  • Animations
  • Continuing Professional Development (CPD) and online training resources
  • App development

 

The time we spend on each project varies depending on the nature of the work but you can expect to receive a minimum of 12 hours assistance from us. The majority of our clients benefit from a much greater level of support than this.

 

For larger and more complex projects we are able to draw upon the knowledge and expertise of the wider UCLan community.

 

Eligibility criteria

To be considered for the Digital First ERDF project, businesses must:

 

  • Meet the EU’s definition of an SME
  • Be registered in the Lancashire region
  • Trade business-to-business (B2B)
  • Have been trading for a minimum of 3 months (preferably 12 months or more).

 

We are particularly keen to hear from larger SMEs that have plans to expand their workforce.

 

Interested?

If your business meets our eligibility criteria then please send an email to digitalfirst@uclan.ac.uk or call 01772 895855 / 895654. For project updates and to see what we get up to, please follow us on Facebook, Twitter and LinkedIn (search for Digital First ERDF).

2017-10-24T16:29:39+00:00

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