The GuideDotYou Mission

Helping You and Your Teams Develop Leadership Skills and Plans,

Supporting You to Start Up, Survive, Grow and Succeed

How We Deliver Our Mission

Whether it is mentoring and nurturing people and organisations to identify their desired focus, direction and achieve their ambitions, or supporting businesses with their planning, projects and people development to help them grow, GuideDotYou can help you deliver change, make improvements and achieve great results.

Read more on our Services pages.

Did You Know?

GuideDotYou was founded by Phillip Parramore in 2013.

With 35 years work experience, a Masters in Business Administration from Leeds University Business School and a pool of trusted associates to draw from, Phillip is an approved Growth Mentor and a Project Management Practitioner, with a wide range of achievements including:

  • Leading Project Management Offices;
  • Mentoring Business Studies students and recent graduates;
  • Developing Balanced Scorecards of Key Performance measures;
  • Developing and implementing policies, procedures and guidance, enabling efficiency and high performance;
  • Enabling middle managers to improve Leadership and People Engagement skills;
  • Providing expert reward consultancy, securing substantial savings to the public purse;
  • Delivery of Investor Grade Business Plans;
  • Business Growth Mentoring for Start Ups and Growth Businesses;
  • Delivery of Business Planning, Project Management and Best Practice Induction seminars and workshops.

Stemming from over two decades of support to his three daughters, Phillip has a keen interest in education and its linkages to future employment and self-employment. He is a member of the Institute of Leadership and Management, and has previously been an Executive Director for both The Condita Group and Favourite Flavours CIC. Earlier he spent five years as a primary school governor.

A SFEDI (Skills for Enterprise Development Initiative) approved Mentor, Phillip’s voluntary work includes being a central and active member of the Creative Communities Group, which acts as a catalyst for University and Community Partnerships in a variety of activities including Education, Arts, Sciences, History, Health and Social Awareness.  He also volunteers for Community Gateway Association, chairing the Specialist Services Group and Gateway Central, acting as a role model for tenant engagement and involvement.

It is this type of pro bono support for organisations that heavily contributed to GuideDotYou being selected as a finalist in the Be Inspired in Business Awards (BIBAs) in the Excellence in CSR category in 2016.

A visit by the Church of England to the University of Central Lancashire (UCLan), organised by the UCLAN Creative Communities Group (CCG), a catalyst for partnerships between the University and the Community.

From Left To Right: Revd Neil Marchant, Deacon of the Parish of Penistone and Thurlstone; Lynne Livesey, Pro Vice-Chancellor; Russell Hogarth, Honorary Fellow and Founder of the UCLAN CCG; Revd Peter Burrows, Bishop Of Doncaster; Phillip Parramore, Social Entrepreneur and CCG member.

Phillip strongly believes that communities should be socially inclusive. He takes the view that being mentally or physically active should promote experiences of positive wellbeing, including improved self-esteem, motivation, improved general and mental health, and reduced psychological distress. By promoting enhanced levels of community engagement encouraging people to participate in activities, volunteer, enter employment or work for themselves together we can improve the quality of life for so many, leading to better health outcomes for individuals across the population.

Seen here at the Northern Lights Business Incubation Unit at the University of Central Lancashire, Phil with Segun Babatunde.  Segun’s company YouMe Sign, is a business that designs and makes solutions to help organisations improve their communication with Deaf people in every day situations.

Phillip is very aware that many people face challenges and barriers to being employed, including those associated with protected characteristics such as age, race, gender and disability. So he supports people who have the talents, skills and desire to succeed. And they will achieve as long as they benefit from the correct levels of support and guidance.

Outside his business interests, Phillip also lives with and enjoys spending quality time with his partner, Stephanie. He loves spending time with his three grown up children, and likes listening to almost any type of music, following sport, walking and eating out.




Get Connected


GuideDotYou’s recent presentation about a Business Reality Check provided significant pointers to Legacy Sport about what we needed to focus on more as we entered our next phase of growth.

Phil is very professional in his contracting and delivery approach. He worked in partnership with us to consider our strengths, weaknesses, opportunities and threats and used these as context to help us identify the vital few goals that will help project our business forwards….. I have been delighted with the advice and service we have received and will recommend Phil’s services to Management Boards that recognise they need to improve their business growth strategies, focus and direction.

Shaun Fox, Managing Director, Legacy Sport – PE, Sport & Health

I commissioned Phil to deliver project start up workshops to a number of Audi Heads of Business facing site relocations and refurbishment. One (of the operational managers) told me: ‘I really enjoyed the project management consultancy day with Phil. There was a lot of really useful content. We talked about environmental issues, procedure and policy, all of which I hadn’t done before. It was brilliant!…. I really valued the time we spent together…..’

I personally spent time with Phil to ensure his workshops would add significant value to the client. I have not been disappointed and would recommend Phil’s Project Management workshops to Operations Managers facing the significant challenges of starting a project well.”

Chris Martindale, Assessment and Development Consultant, Power of One LTD

Beam and The Wakefield Business Support programme would like to thank you for attending the seminar and or workshops last Thursday, we have received some good feedback from the event and some interesting ideas in moving forward with a future programme.

Kate Watson, BEAM