H & N Magazine Charity Ball

By |10th October 2017|Categories: Growth Builder, Managing Transitions, Marketing, Social Responsibility|Tags: , , , , |

Join in H & N Magazine’s Charity Ball on 25th November.

H&N Magazine is supporting two charities through this year Charity Ball.


Cancer Support Yorkshire

A completely independent charity, originally set up as the cancer support centre in 1988 and provided a counselling service to those affected by cancer. 

Our vision was to provide a permanent base with space to grow and develop services.

We are delighted to now be able to offer our full range of practical and emotional support to people in Craven, Wharfedale and the surrounding areas as well as the existing Bradford & Airedale district. Today we are seeing over 3500 people per year and still offer all of our key services, we are constantly striving to meet the needs of our clients and are working hard through our fundraising drive to ensure that we can be here for another 25 years. www.cancersupportyorkshire.org.uk


Anthony Nolan

Every day, we match incredible individuals willing to donate their blood stem cells or bone marrow to people with blood cancer and blood disorders who desperately need lifesaving transplants. It all began in 1974. With her three-year-old son Anthony in urgent need of a bone marrow transplant, Shirley Nolan set up the world’s first register to match donors with people in desperate need. Now, we help three people each day find that lifesaving match. www.anthonynolan.org



To book your places at the ball please email: angela@madpublications.co.uk or Tel: 01274 420091.

Improving Digital Performance

By |7th October 2017|Categories: Business Development and Support, Growth Builder, Marketing, Start Ups|Tags: , , , , , , , , |

Improving Digital Performance: How Business In Lancashire Can Benefit From Funded Support

Are you a small or medium sized enterprise (SME) based in Lancashire trading business-to-business (B2B)?  Then you could be eligible for help from the Digital First ERDF project.

Phil Parramore, GuideDotYou’s founder, benefited from our services earlier this year and he has kindly invited us to share with you, some information about Digital First and how it can benefit small and medium sized businesses in the region.  Phil says: “The professional way that Digital First captured my digital problems, challenges and requirements was second to none.  I fully recommend businesses have an initial chat with the team to see whether and how they may benefit from the funding.”


About the Digital First ERDF project

Digital First is a fully-funded ERDF project delivered by the University of Central Lancashire’s (UCLan) Innovation Lab team. Based in the Media Factory on UCLan’s Preston Campus, the team work with small and medium sized enterprises (SMEs) that trade business-to-business (B2B) in Lancashire, to help them improve their understanding of digital technologies and how they can use these to:

  • reach more customers and grow your business
  • make business processes more efficient
  • create jobs within the region.


We are a down-to-earth and approachable multidisciplinary team of ‘techies’ and marketing communications specialists who won’t bamboozle you with ‘techy talk’ and jargon.

How your business can benefit

Research indicates that when SMEs embrace digital technologies they:

  • become more efficient
  • grow faster
  • export more
  • create more jobs


Yet too many businesses still aren’t using the technologies available to them to achieve these outcomes. That’s where Digital First can help.


How we helped GuideDotYou

Phil came to us because he had two websites (a business website and a business blog) that were developed on different platforms (not the oil rig variety – it’s techy talk for the software systems used to build the websites). Phil wanted to combine these into one, easy to use website that would work across multiple devices (desktop PCs, mobile phones, tablets). So that’s what we did. As a result, Phil can operate more efficiently. With just one login for his website he can update all his online business information, including his blog, quickly and easily whilst his customers benefit from having all relevant information in one place.




How we help B2B businesses in Lancashire

We offer both consultancy and practical support. Some examples of how we have helped eligible businesses to date include:


  • Improved web presence
  • Social media advice and support
  • SEO assessments and reports
  • Camera drone photography
  • Promotional videos
  • Animations
  • Continuing Professional Development (CPD) and online training resources
  • App development


The time we spend on each project varies depending on the nature of the work but you can expect to receive a minimum of 12 hours assistance from us. The majority of our clients benefit from a much greater level of support than this.


For larger and more complex projects we are able to draw upon the knowledge and expertise of the wider UCLan community.


Eligibility criteria

To be considered for the Digital First ERDF project, businesses must:


  • Meet the EU’s definition of an SME
  • Be registered in the Lancashire region
  • Trade business-to-business (B2B)
  • Have been trading for a minimum of 3 months (preferably 12 months or more).


We are particularly keen to hear from larger SMEs that have plans to expand their workforce.



If your business meets our eligibility criteria then please send an email to digitalfirst@uclan.ac.uk or call 01772 895855 / 895654. For project updates and to see what we get up to, please follow us on Facebook, Twitter and LinkedIn (search for Digital First ERDF).

Upcoming Events

Leigh Business Expo

May 22 @ 10:00 am - 3:00 pm

Exhibition Spaces Available For Head and Neck Cancer Conference 2019 in Brighton. Request Details
Summer Events: Start Your Project Well – Preston and Wigan – a collaboration between Consilium Systems and GuideDotYou
2 minute clip: Why New Hire Perceptions Could Be Costing You Thousands

GuideDotYou Change Solutions

GuideDotYou can support you with your Business Planning, Project Planning and Management,

People Development and more.

Find out how

      Our wide ranging business support services include:

  • Skills Development
  • Leadership Coaching and Mentoring
  • Team Development
  • Plan, Bid and Application Writing
  • Interim Management
  • Partner Services

     Our Connect and Learn events, feature:

  • Multi-organisation workshops
  • Peer Support
  • Networking
  • Your Team Workshops
  • One to Ones
  • Continued Professional Development

Phil Parramore, Business Advisor at GuideDotYou Change Solutions, presenting first prize to Darecca Stainforth, of Dazarocks, at Fashion Fiesta 2016


GuideDotYou’s recent presentation about a Business Reality Check provided significant pointers to Legacy Sport about what we needed to focus on more as we entered our next phase of growth.

Phil is very professional in his contracting and delivery approach. He worked in partnership with us to consider our strengths, weaknesses, opportunities and threats and used these as context to help us identify the vital few goals that will help project our business forwards….. I have been delighted with the advice and service we have received and will recommend Phil’s services to Management Boards that recognise they need to improve their business growth strategies, focus and direction.

Shaun Fox, Managing Director, Legacy Sport – PE, Sport & Health

I commissioned Phil to deliver project start up workshops to a number of Audi Heads of Business facing site relocations and refurbishment. One (of the operational managers) told me: ‘I really enjoyed the project management consultancy day with Phil. There was a lot of really useful content. We talked about environmental issues, procedure and policy, all of which I hadn’t done before. It was brilliant!…. I really valued the time we spent together…..’

I personally spent time with Phil to ensure his workshops would add significant value to the client. I have not been disappointed and would recommend Phil’s Project Management workshops to Operations Managers facing the significant challenges of starting a project well.”

Chris Martindale, Assessment and Development Consultant, Power of One LTD

Beam and The Wakefield Business Support programme would like to thank you for attending the seminar and or workshops last Thursday, we have received some good feedback from the event and some interesting ideas in moving forward with a future programme.

Kate Watson, BEAM
Niggling Problems or Challenges in Your Organisation? Get In Touch Today


How We Can Support You

GuideDotYou is a Leadership Practice and was a finalist in the 2016 Be Inspired In Business Awards (for Corporate Social Responsibility).


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